'Dogfish Head to sell 'hoppiest beer ever'.
'Urp!!!, ..
How hoppy can an IPA get?

That’s a hotly debated topic among beer aficionados.

But Dogfish Head Brewery claims to have created “the hoppiest beer ever documented through scientific analysis” with its newest brew: Hoo Lawd.
“It’s abnormally intense enough that it immediately leads to the abnormal spelling of words as in, ‘Hoo Lawd I can’t seem to stop myself from taking another sip even though this is DEFCON-5 hoppy,’” Dogfish founder and president Sam Calagione said in a statement.
'Hoo-Boy'! http://delonline.us/1HB3qCH