Beer giants Miller, Coors merge
Wednesday, July 02, 2008
TRENTON — Those old Miller Lite bottles from last weekend's party may be the last you will ever see as company officials announced the Miller and Coors beer brands have officially merged.
SABMiller PLC and Molson Coors Brewing Co. have combined their U.S. and Puerto Rico operations to launch MillerCoors, which began operation July 1.
The merger creates an expanded network of eight breweries — six of which are owned by Miller and two by Coors, said Julian Green, a spokesman for the new company.
"This will create a brewery footprint that will be able to make all the various brands of beer and they will be closer to market," he said. "This is good news for the breweries."
MillerCoors will enjoy the benefits of a combined group of brands, led by Miller Lite and Coors Light, and a plan to cut costs by $500 million annually, company officials said.
That will help the new company, with $7 billion in annual sales and a 29 percent market share, better compete with Anheuser-Busch Cos., which has dominated the U.S. beer business with a 48 percent share.
It's possibly even better news for Miller Brewing's facility in Trenton — one of Ohio's largest brewery which employs 650 people in Butler County.
The facility is already hiring two new team manager positions for the new packaging line in Trenton, according to the MillerCoors Web site.
Green said the Trenton facility may even begin brewing more beer — meaning new jobs — but added it was too early to name specifics.
Miller, based in Milwaukee, and Molson Coors, based in Golden, Colo., announced in October they would form MillerCoors to market and distribute their beers in the U.S. and Puerto Rico.
<LINK>http://www.middletownjournal.com/n/content/oh/story/news/local/2008/07/02/mj070208beer.html
WTF?????
Coolers?
Moors?
On the plus side, their products
won't be can't be any worse as a result of the merge.
Re: MILLER and COORS MERGE!!!!!!!! 
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